Some Thoughts on That

BLOG

Professional services marketing, thought leadership, AI, business development, and the ideas shaping expertise-driven organizations.

You're Not Marketing a Service. You're Marketing Judgment.

Scott Sutton 8/26/26 Scott Sutton 8/26/26

You're Not Marketing a Service. You're Marketing Judgment.

Read More

When AI Can't See Your Expertise

Scott Sutton 4/6/26 Scott Sutton 4/6/26

When AI Can't See Your Expertise

Read More

AI Didn't Invent Bad B2B Content

Scott Sutton 3/9/26 Scott Sutton 3/9/26

AI Didn't Invent Bad B2B Content

Read More

The Human Side of Marketing Matters More Than Ever

Scott Sutton 1/13/26 Scott Sutton 1/13/26

The Human Side of Marketing Matters More Than Ever

Read More